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Applying to An Art Fair
An annual ritual for many artists is the chore of applying to an art fair. There are hundreds of art and craft fairs in the United States and most of them require artists to be juried into the fair each year. I have a lot of experience with art fairs from the point of view of being a director of the 57th Street Art Fair in Chicago, Illinois. In that capacity I have had the opportunity of being a member of the jury and selection committee of the art fair. During my 12 year tenure on the art fair committee, I had the task of reviewing all exhibitors during each fair to assure that the work being exhibited was of the highest quality and represented the work depicted in the application slides. With that in mind, I have some suggestions for artists and crafts people that may be helpful in applying to an art fair. Most people know that the image that is sent to represent their art work has to be of the highest quality. This often means hiring a photographer to take a very good digital picture of your art work. The background should be either black or white and there should not be anything in the picture other than the art. Craft objects should be on pedestals or otherwise clearly displayed. Large sculpture can be shown in an environment that illustrates the size of the object. Be absolutely sure that the category that you select for your application is correct. Many artists chose “mixed media” for almost anything. It is better to be more
specific. Previously, artists had to mail slides and applications to each art fair. Now most fairs use a universal application site called www.zapplication.org. This organization makes it possible for any artist to upload slides to their web site, without charge, and apply to any art fair that participates in the Application program. Artists can review the different art fair specifications and decide whether or not they are interested in trying to get into a particular fair. Application requires a specific format for images that levels the playing field in that all images are set up in exactly the same proportion and size with a black background. Objects that are very delicate do not show up well in slides. It is best to choose a very strong image rather than one that is too light. Jurors get very tired of looking at images. The viewing process may occur over a period of 5 or 6 hours, and if there are 600 applicants with 4 slides each, it becomes very difficult to make totally fair selections. The image that stands out gets the most attention. Of course, it has to stand out for reasons of quality and inventiveness plus creativity. It is important to remember that many artists get rejected each year. This does not mean they should give up applying because each year the jury is different and because the process is somewhat subjective, the jury from the following year may select a work of art that previous jurors have not accepted. |
http://www.zazzle.com/julier*
| http://www.abstractandincolor.com
| http://www.siempreflamenco.com
| http://www.kaysmithartist.com
| http://www.hydeparkhistory.org
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